Monthly Newsletter Article from May by Steve Martin, PMP, CSM
As the economy shows signs of picking up, I am hearing more from clients that they need Project Managers not only who have the technical skills, but who can also lead people through significant change initiatives. When pressed for more detail, clients tend to say that “big change programs” are being queued up. All they need now is a PM to step in (sometimes in a few days!) to launch the effort. I often get a shocked, wide-eyed look, similar to one getting caught with their hand in the cookie jar, from clients or executive sponsors who can’t answer these 3 follow-up questions:
• How does this new “big change program” fit in with your organization’s strategy and goals?
• How do you know your business and people are ready for this change?
• How do you know your selected Project Manager is ready to deliver the change successfully?
This got me thinking: what are the expectations of project managers to lead significant change? Are we setting up our Project Managers for success? Upon performing a research literature review, several interesting themes about Project Managers and change management arose. These are best represented as:
• “Organizational changes are often achieved through disciplined project management. Change management and project management are two disciplines that draw upon different theoretical frameworks but rely on each other to achieve an organizational goal. While organizational change deals with stakeholders, relationships, and strategy, project management is focused on achieving tasks through a linear, logical process.”1
• Although successfully managing change is “accepted as a necessity in order to survive and succeed in today’s highly competitive and continuously evolving environment”, there is an estimated failure rate of “70% of all change programmes.”2
According to a survey of 93 companies, failures of change management programs can be attributed to criteria such as “absence of dedicated and fully resourced implementation teams, lack of structured methodology and project management, failure to plan and manage quick wins, failure to fully mobilize change champions, lack of sympathetic human resource policies, use of an outsider to transact change, and failure to monitor and evaluate outcomes.”3
Pulling these three concepts together, this tends to support an assertion that Project Managers need to have what Roeder Consulting calls a balanced approach, especially for successful change initiatives; this requires an integrated dance between 3 skills sets: technical skills, business acumen, and people skills. Those who can seamlessly navigate through these 3 skill areas should have better outcomes implementing change through projects, avoiding common pitfalls, as the research shows.
To me, successful project execution falls beyond only the responsibility of the Project Manager – that is the purpose of the 3 questions mentioned in the introduction, which gets the entire project team to focus on a balanced approach. There are no universal answers to these questions that guarantee a successful project. However, the answers do need to be reasonable and have accepted concurrence, to help the group determine if they should move forward with the change project.
One step further, to ensure our PMs are ready to lead major change initiatives, perhaps there is something to learn from the literature about organizational behavior, change and project failures. Since we are a profession of getting things done through others, it behooves us to understand human behavior. In my personal observations, there is an abundance of methods to prepare PMs technically. However, we don’t do a thorough enough job on the people skills side. Organizational change projects require people to change behavior. Those PMs who truly understand and demonstrate effective use of “soft skills” in their change projects tend to have greater success.
Filed under: Change Leaders, The Balanced Approach | Tagged: balanced approach, change, decision making, decisions, interpersonal skills, leadership, management, newsletter, people skills, PMI, PMP, project management, project success, trust | Leave a comment »